Formatowanie rozgłośni radiowych. Geneza i rozwój zjawiska.
Radiostation format. Genesis and development of idea. Today, the impact of marketing solutions for media system is particularly noticeable in the case of the so-called. traditional media, ie newspapers, radio and television. With reference to the declining expenditures and audience, publishers of these forms of media, looking for niches allowing survival. In the radio broadcasting sector, the niche is clearly defined target audience mentally attached to the program or radio. In the era of market consolidation is often a company has in its portfolio several radio stations with different target groups. This article describes the historical background input radio format and shows the available definitions of the phenomenon