Między normą a praktyką. Przyczynek do analizy etosu zawodowego dziennikarzy w Polsce
Article concentrates around the problem of professional ethos of journalists in Poland. Firstly, to avoid confusion in understanding the term “ethos”, we present the theoretical descriptions of this concept. Recapitulation of main theories led to develop the most useful meaning of term “ethos” for further research. This publication is only a contribution to the exploration of a wider phenomenon. Because of that, we decided to narrow down our inquiry to certain aspects of ethos. Therefore, we focused on two important parameters, which are norms, along with the values and the real actions. In description of the normative aspect of the ethos of the Polish journalists we based on an analysis of two major professional codes of ethics: Karta Etyczna Mediów (adopted by Konfederacja Mediów Polskich) and the Kodeks Etyki Dziennikarskiej (adopted by Stowarzyszenie Dziennikarzy Polskich). Information about the particular behaviors of journalists and the public perception of their ethical image was used to consider the second aspect, the translatability contained in codes of moral demands in practice.